Choosing.ai
Choosing.ai is an AI-powered, community-validated discovery platform that enables professionals explore and adopt the right AI tools with clarity and ease.
Project Info
Project Name: Choosing.ai
Project Team: Willa. W (Product Lead, Research Lead, vibe coding), Yan. C (AI Applied Engineer)
Current Stage: Discover, Define, Design, Build, Test, Launch, Scale
Project Length: 2 months
Primary Tech Stack: Figma, Claude, Webflow, Squarespace, 8n8, Langchain
Problem
AI promised empowerment, but gave us fatigue. In a survey of 107 users, over 80% say they don’t enjoy exploring or comparing tools. It’s either endless trial and error, or hours drained on validation.
“I look for tools in a massive, constantly growing ocean of recommendations.”
“I kinda don’t need more of that. I am tired of daily revolutions.”
“Remind me from time to time about new things in the industry.”
“Tell me what’s out there. There’s more than I know.”
“A database would be useful.
Or a dictionary.”
“I don’t know how to find the tool, actually.”
Opportunities
There’s a growing demand for AI tool discovery that filters out unproven options and highlights tools backed by credible signals, such as expert endorsements, conference mentions, or adoption by respected practitioners.
Goal
To make AI tool discovery feel easy, credible, and driven by signal, not hype.
Design Principles
Tailor by Role & Domain
Context Before Commitment
Track & Return with Ease
Designed for Real-World Flow
